Have you well optimized your website, and soon after that, started looking for the increase in your rankings? After the initial optimization is finished after that, the metric optimizations begin. If your site is in the PageRank competition, Click-Through-Rate can be the deciding factor in who gets the top position.
But before moving ahead, Do you all know what the click-through rate is?
CTR – click-through rate.
It is the percentage of people who view your website in google versus those who clicked on it.
It is a metric that measures how well your ads or search for listings resonate with users, for Google’s algorithm. Want to serve relevant results for an inquiry, you can imagine why Google will prioritize the importance of this metric in the algorithm, and therefore why you should too.
We know CTR, but do we also know why CTR is a significant factor in Seo?
Google search engine was created so that the search comes with pages relevant to the search term in the fewest clicks possible. Google monitors the sites that receive the most clicks and push the top sites up in SERP’s those who have a high amount of user satisfaction in Google’s eye. If we find that, for a particular query, hypothetically, 80 percent of people clicked on the results of the No. 2 and 10 percent of clicks on Results No. 1, after a while, we find out, well, maybe Outcome 2 is the one people want. So we’ll move on. ”
How Can We Optimize our Website For Higher CTR?
CTR varies between industries. To determine what is good click-through will look like for your business, you can begin by examining your industry’s average click-through rate. Once you understand the existing benchmarks and industry averages, you can start taking steps to get a higher CTR and achieve your business goals.
Here are some essential factors to consider If you want to improve your website’s CTR-
- Optimize your website Title and Heading
Write a very engaging and effective title and heading for boosting CTR. Ensure to keep your title tag under the character limit set by Google to appear appropriately in SERP.
It will be a great thought to use the focus keywords in your title and headings and deliver that particular web page’s intent to the users.
- Create a Great Meta Description
Not just the meta title, but the Meta description should also be very appealing to the users and under the set limit. The meta description refers to the meta-information that teel the searchers about the page, which makes them click on the page. Although Google has confirmed that meta description has no role in boosting the website keywords ranking, they still play important roles because they give the idea to the users about the web page’s content, which makes them click on it and, hence, CTR is increased.
- Keep the Clean URL
Using a clean URL format that combines target keywords have some merit ranking. URL with the exact match keyword search is more likely to appear on the first page. Readable URLs also give users a good idea of what is on the other side of the link posted on external Web sites. Also, be sure to use the SSL certificate. Google gives importance to the secured website than the non-secure websites.
- Include CTA’s
A direct and appealing Call to action button should be used on the web page to improve the CTR score. It helps in inviting your users to click.
- Include The Visuals on Webpage
Using images and other visuals can be a great way to improve CTR. Depending on the marketing channel, various types of pictures can not do better than others. Tests Run A / B with different kinds of images to find out what works best for your company.
CTR is challenging to compare the entire campaign, account, strategy, or the company because it all depends. But let’s look at some of the averages of supported data that can help you benchmark your current CTR against your competitors.
But even if you do not believe that organic CTR can affect your SEO rankings, the idea is excellent to improve your click-through rate. A high organic CTR on Google or the search engine means you get more traffic from the same rating (not that the point is ranking in the first place?). Moreover, higher CTR pages tend to have a higher conversion rate, too.
How does Google calculate the overall user satisfaction is still unclear. Although not confirmed, it would be naive to think their software does not consider the bounce rate or residence time. Finally, keep in mind that the relative CTR. Implement these tips, and you will increase your chances of landing more clicks and conversions!
By Ammy Watson from www.cibirix.com