Using Social Media to Boost Your Holiday Sales

Although it may be hard to believe, the holiday season is right around the corner and now is the perfect time to begin your business’ holiday sales campaign. Gift shopping traditionally starts right after Halloween; it’s not too early to start advertising for the holidays. Consumers use social media when making many of their shopping decisions. What are some ways that you can use it to boost your holiday sales?

Don’t Skimp on the Budget

Ideally a holiday sales campaign should run from the end of October to the first part of January. Businesses should allocate enough resources in their budget to attract buyers with their campaign and ensuring their websites and social media platforms have holiday themes. When deciding when to spend the most money, look at days in past years where you traditionally have the highest sales. Big spending days are usually Black Friday, Cyber Monday and the week before Christmas. Determine the days for your business and plan accordingly with resources and social media to get the most traffic possible.

Be Mobile

Mobile websites are a must for the holiday season.  With so many consumers using their tablets and smartphones for shopping, if your business isn’t mobile you could miss a lot of holiday sales. A powerful way to use mobile during the holiday season is to offer mobile coupons. Consumers are expected to redeem 10 billion coupons in 2013!  Long gone are the days of printing a coupon and bringing it to the store. Provide coupons that can be used on the go. Scannable bar codes are a way consumers can show their smartphones at the register and get instant savings. Wish lists on mobile sites are also beneficial as people can add what they like and then send it to friends and family.

Twitter and Facebook

Twitter and Facebook have many uses for promotions during holiday time. With Twitter time sensitive campaigns offer discounts, daily deals and free shipping during certain time frames. Coupons could also be given in exchange for liking or following your page.  You can offer additional discounts if a tweet or post are shared with friends. Holidays are a stressful time for many consumers, use your Facebook page and Twitter feeds to offer helpful and gift-giving ideas for the hard-to-buy for person on their list.

Pinterest and Instagram

Pinterest and Instagram are perfect for holiday campaigns.  Posting pictures of your product offerings with deals is a winner with our visual society. With Pinterest, businesses can create idea boards with gift ideas based on gender, age and interests. Who doesn’t have someone that’s impossible to buy for on their list?  Rich pins through Pinterest are a must for the holidays; they give pinners all the information they need on products. A rich pin lets you post details like prices and product availability. An added bonus is they send e-mails to users if an item they pinned has had a price change. Instagram can be used to show other customers using your products to encourage sales.

The Most Wonderful Time of the Year

The popular Christmas song holds true for retailers, the holiday season is truly the most wonderful time of the year with proper planning and social media campaigns. Be sure to keep your campaign harmonious across all your sites, be consistent. Add holiday cheer and magic to all of your sites, be festive!  Most importantly, don’t be a scrooge with the budget; this is definitely not the time of year to be tight with your ad dollars. If you need help developing your social media plans for the holidays, Contact Us we’ll devise a marketing strategy for you.

Alex D.

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