With regards to picking the platform for your online business outlet, the possibilities might seem endless. There’re a number of factors to consider, including:
- Should you sell on a commercial center or an e-Commerce platform – or both?
- Which features and tools do you need? Which can you safely leave behind?
- Can your picked technology support your present sales volume, just as development as the business scales?
- What’s your technology budget?
In this article, we’ll focus on e-Commerce platforms specifically. An e-Commerce platform is a software that enables organizations to launch, host, and deal with their online store.
While diverse e-Commerce platforms offer various features, every one of them offers merchants the chance to construct a branded online store to advertise and sell the products.
Here are the main 10 e-Commerce platforms accessible to online sellers in 2019.
Shopify is one of the most popular e-Commerce platforms in the world, in part because of how simple it is to quickly launch a new store. This makes Shopify mainly popular with the smaller e-Commerce products doing a lower order volume.
Depending on added features and order volume, Shopify’s monthly pricing could range from $29-$299. In spite of restricted customization choices, Shopify is an amazing alternative for the SMB e-Commerce businesses.
Let’s look at some of the pros and cons of Shopify:
- Very fast load time
- Very easy to set up
- 1-Click selling
- Lots of certified partners to help you
- Allows numerous channel as well as social selling
- Great themes with diverse designs
- Unable to customize the checking out procedure
- Apps could add up and turn out to be expensive
- Need a developer for highly developed features
Shopify Plus is Shopify’s enterprise e-Commerce arrangement tailored to merchants who have outgrown their unique Shopify setup and need further developed features and customization alternatives. Not at all like Shopify, has Shopify Plus additionally enabled merchants to make a customized, responsive checkout experience.
Pricing relies upon a variety of factors, including order volume, technology, design, and customization. Shopify Plus likewise gives committed account managers, which can be an enormous bit of leeway for merchants with a progressively complex setup.
While more costly than different alternatives, Shopify Plus can be an incredible decision for scaling enterprise organizations.
- Responsive checkout experience
- Customization alternatives
- Committed account managers
- Costly as compared to other alternatives.
With a wide variety of built-in characteristics along with customization alternatives, BigCommerce appeals to both enterprise-level e-Commerce sellers such as Natori and Toyota and the individuals who are simply beginners.
Features incorporate advanced security, industry-leading uptime, payment and order completion organizations, and a wide variety of built-in integrations with top e-Commerce applications.
BigCommerce could be an expensive choice with somewhat of a steep learning curve, however, it is prominent for a reason — it offers a full-fledged store without complex back-end hurdles, settling on it an incredible decision for a wide variety of merchants.
- Scalable and flexible
- Amazing theme designs
- Excels with multi-channel selling
- Great SEO performance
- Comprehensive vacant cart feature
- Inconsistent speeds in consecutive studies
- No 1-click Upsells or Selling
- Gets costly for high volume stores
- Cart abandonment isn’t on entry plan
Magento is tailored for the most part to enterprise-level e-Commerce organizations. As an open-source platform, Magento needs programming as well as developer resources, making it a more demanding platform compared to plug-and-play platforms such as Shopify.
All things considered, Magento offers a wide variety of features for the enterprise sellers, including the capacity to give discounts, unlimited product listings, support recurring payments, and considerably more.
The essential adaptation of Magento is free, however the enterprise form can cost upwards of $20000 every year. For huge online stores, Magento could be an incredible decision, yet we don’t recommend it for little or midsize organizations with smaller product catalogs.
- Robust and feature – rich
- Highly customizable and scalable
- 1-Click selling
- Great SEO
- Lots of users and community
- Flexible to decide where you desire to host the software
- Costly themes
- Easily Slowed Down
- Virtually no support
- Requires Development Skills
- Requires a lot of memory and space to perform well
WooCommerce is a free WordPress plugin that permits e-Commerce merchants to transform their WordPress sites into online stores.
One of the most famous e-Commerce platforms on the world, WooCommerce integrates its own safe and secure payment processor along with the shopping cart. The open-source platform can be an extraordinary choice for smaller brands with WordPress improvement assets close by.
- 1 Click selling app available
- WordPress is the best platform for SEO
- Lots of WordPress experts available
- Many marketing choices and plenty of other integrations
- Highly customizable
- Good hosting can be costly
- Virtually zero support
- Have to deal with fault game for troubleshooting.
- You need extensions for easy stuff
Squarespace is well-known for great drag-and-drop template that makes it easy and simple to put up fantastic websites. In addition, they offer a large number of the tools and features expected to build an e-Commerce store. While Squarespace is famous with artists and creative with smaller product catalogs, they offer unlimited product listings, including multiple variations.
They likewise support recurring payments and subscriptions, marketing tools for surrendered cart recovery, and a variety of other further developed features. Pricing starts at $18 per month making it an extraordinary and affordable tool for growing e-Commerce brands.
- Easy To Set Up
- Stunning Designs
- Great For Simple Stores
- Solid SEO tools
- Integrates with ShipBob and ShipStation
- No marketing automation integration
- No dropshipping
- Could be faster for the price
- No Amazon integration
- No app store for more functionalities and features
Wix is one of the most basic e-Commerce platforms, making it great for brand new online stores. With 72 free themes and super simple setup, Wix is a no-frills option that offers just enough features for small sellers to get started, but can’t necessarily scale alongside growing e-Commerce stores. The online store hosting of Wix is also among one of the reasonably priced e-Commerce platforms.
- Tons of free amazing themes.
- Really simple to use and set up
- On-page support for numerous needs
- 72 free themes
- Many websites were not safe and secured
- require marketing features as well as integrations
- Stuck with your site template
Big Cartel is an e-Commerce platform tailored to artists hoping to sell their work. Merchants can tweak one of Big Cartel’s free themes or code their own remarkable design.
Different features incorporate the capacity to utilize a custom space, inventory tracking, real-time sales details, and the alternative to add promos and discounts to specific things.
Monthly pricing is based on what number of products a trader lists, beginning at a free enrollment for 5 products or less and going up to $29.99/month for 300 recorded products.
With limited features and scalability, Big Cartel is a decent decision for creative merchants with a smaller product inventory.
- Customized space
- Inventory tracking
- Discount and promo features
- Limited features and scalability
- Smaller product inventory
Salesforce Commerce Cloud
In the past famous as Demandware, the Salesforce Commerce Cloud is an e-Commerce platform which is cloud-based and tailored for the B2C retailers.
As a feature of Salesforce product collection, Commerce Cloud put together with a scope of other marketing and CRM services, settling on it an extraordinary decision for enterprise-level organizations that depend on Salesforce’s different products.
Different features incorporate order the board, AI and personalization, and globalization choices for international organizations.
Business Cloud can deal with high volumes of traffic and sales, yet with a high sticker price and complex technological necessities, it’s a poor fit for smaller brands simply beginning selling online.
- Tailored for B2B retailers
- Cloud-based platform
- Great for enterprise-level organizations
- A poor fit for smaller businesses
To wrap things up, Volusion is a minor e-Commerce platform gone for the fresh e-Commerce retailers Volusion provides a range of pricing tiers, making less expensive for the smaller merchants as well as increasingly expensive as you develop.
All tiers permit markdown code creation, a wide variety of free themes, and in-webpage blogging capabilities. In any case, its integrations and application alternatives are limited, making it to a greater extent a standalone instrument.
Volusion’s layered pricing ranges from $14/month for its most essential “smaller than expected” plan to $135 for its “premium” level.
- Great onboarding and help center
- Built-in subscription/recurring payments
- Great flexibility with Sitemaps
- Clear inventory and marketing system
- SMB friendly
- Well laid out dashboard
- Lacks up/cross selling features
- Many websites had a poor URL structure
- No built-in blogging functionality
- One of the slower SaaS platforms
By and large, there is nothing that fits-all e-Commerce solution for all the online stores. Think about your business’ needs, potential future growth and sales volume when picking an e-Commerce platform. We trust the list above causes you to settle on the top alternative for your business.