The latest version of Google Analytics called the Google Analytics 4 is now live and gives web masters finer insights, better integration with Google Ads, cross-device customer data analysis, and granular controls. Here’s what you need to know about this futuristic web analytics platform. What is Google Analytics 4? If you recollect, not too long […]
In a yet another step towards providing authentic and reliable search results, Google has launched its Local Trust Pack services in local advertising. The green checkmark next to some of the search results is the new norm and is a symbol of trust for customers. The greenbadge is displayed next to advertisers that participate in […]
Google, in its official blog, announced its support to the shippingDetails schema markup. This will display shipping details in Google Search results. It looks something like this: This is an attempt to connect customers that come to Google searching for information with best products, brands, and retailers. These shipping details will display in the overview […]
Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. ~Marco Bizzarri This quote from the CEO of Gucci is a perfect illustration of the efforts recently initiated by Google to extend their support for black-owned businesses. Google has initiated three ways to support black founders […]
Microsoft’s Bing officially announced new and enhanced webmaster tools in its latest blog post. Published on 29th July 2020, it said that the team was working on the updates since February. Overview The key principles behind updating the portal are to enhance the performance of the tools, provide flexibility to the users, and to revamp […]
In its latest episode of the SEO Mystbusting video series on the Google Webmaster’s YouTube Channel, Google talks about page speed and rankings in detail. In the third episode of season two of the video series, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) started the talk by discussing the […]