These are tough times for all businesses. Amidst lockdown and subdued customer interest, it is a challenge to keep them engaged and updated. Here are some communication strategies and tips that local businesses can follow to maintain customer interest. 1. Inform Customers Using your website to inform and update customers about the precautionary measures you […]
Every cloud has a silver lining. No, we are not trying to sound hopelessly hopeful amidst the health crisis. But, it is a fact that a lot of marketing agencies, across the globe, have realized the true potential of their teams in these times of remote work that calls for results sans supervision. While agencies […]
It’s not just the general public, the health workers, and the Governments the world over that are struggling to adapt to the challenging times brought by the Coronavirus but also media giants. Social distancing, staying indoors, and working from home have pushed the demand for internet services and made people look for online sources of […]
It’s no news that businesses and consumer behavior have seen a major shift under the impact of the coronavirus. While some businesses have flourished, others have suffered a slowdown. Here are some emerging trends and search behaviors that were shared by Alexis Sanders, Senior SEO Manager at Merkle, in a video chat with the Search […]
SEO Updates 24th Mar 2020 1. Evolution of Google’s Corona Results A recent article by one of the search engine marketing publishers traces the evolution of the search results for the term ‘corona’. It is interesting to note how the search results have changed from being brand specific to being more general, to meet the […]
SEO Updates 21st Mar 2020 1. Google’s Right-Sidebar Featured Snippet Moved to Main Results The deduplication of search results that started in January this year saw yet another step in the direction. Traditionally, a featured snippet appeared on the SERP in the right-sidebar and the same link also appeared in the search results. This featured […]