Google Keyword Planner Update – Several Key Features Added Google just updated their keyword planner tool by adding some features many of us wanted to see long ago. Some of the features added will surely help digital marketeers as it will cut the need for other external software and most of the PPC processes could […]
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PPC, or Pay-Per-Click ads and Display ads are paid search engine marketing strategies that are highly effective means of targeting and converting new customers. PPC is a search engine marketing strategy of buying listings on search engines.
Alright, so now we have a site that can convert customers, some analytic knowledge of user behavior from our Internet Consultant, and we have pay-per-click advertising generating leads for our business. What is the next internet marketing step and why? Display ads or Banner ads as they are also called, are a natural next step. […]
If you’ve been relying solely on organic SEO, or Search Engine Optimization to increase your site traffic, you should consider adding a PPC, or Pay-Per-Click campaign to your search engine marketing strategy. As we step into the New Year, PPC should be one corporate resolution you intend to keep. Let’s take a look at PPC […]