At a time when economies across the world are in doldrums and job security unsure, Search Engine Optimization is securing a firmer place in the marketing kitty. According to a survey conducted by the Conductor, SEO will be the primary focus for marketers amidst the downturn. The survey elicited responses from 317 respondents across a […]
It’s quite obvious that e-commerce will continue to grow. With more and more people opting for the option to make purchases online, rather than going to a store, we are witnessing a boom in the number of e-commerce websites. This inevitably leads to much fiercer competition, i.e. a more challenging task of standing out in […]
Building a brand the right way is a challenging task. A lot of businesses opt for developing a brand because they know it can give them a major advantage in the competitive and crowded market. However, a lot of companies fail in this endeavor mainly because they’re unable to grasp the essence of branding. A […]