PPC, or Pay-Per-Click ads and Display ads are paid search engine marketing strategies that are highly effective means of targeting and converting new customers. PPC is a search engine marketing strategy of buying listings on search engines.
Alright, so now we have a site that can convert customers, some analytic knowledge of user behavior from our Internet Consultant, and we have pay-per-click advertising generating leads for our business. What is the next internet marketing step and why? Display ads or Banner ads as they are also called, are a natural next step. […]
With constantly improving technologies, display advertising is now becoming more affordable for companies large and small. Let’s explore display ads and see how they can improve a company’s digital marketing in Atlanta.