Brands and businesses, medium and small, are struggling to cope with the ‘New Normal’. Readjusting their strategy and operations to stay afloat in these tough times is taxing for any business but is especially so for small and medium businesses. At such troubled times, cognizance of the shifts in the consumer behavior can help businesses […]
Businesses large and small have suffered in different ways during the COVID-19 crisis. The worst-hit has been the travel and hospitality industry. Despite this, the industry provides ample examples of how brand communication can inspire consumer faith and confidence in the brand in times of crisis. Here we present some examples of both neighborhood brands […]
At a time when economies across the world are in doldrums and job security unsure, Search Engine Optimization is securing a firmer place in the marketing kitty. According to a survey conducted by the Conductor, SEO will be the primary focus for marketers amidst the downturn. The survey elicited responses from 317 respondents across a […]
These are tough times for all businesses. Amidst lockdown and subdued customer interest, it is a challenge to keep them engaged and updated. Here are some communication strategies and tips that local businesses can follow to maintain customer interest. 1. Inform Customers Using your website to inform and update customers about the precautionary measures you […]
Every cloud has a silver lining. No, we are not trying to sound hopelessly hopeful amidst the health crisis. But, it is a fact that a lot of marketing agencies, across the globe, have realized the true potential of their teams in these times of remote work that calls for results sans supervision. While agencies […]
It’s not just the general public, the health workers, and the Governments the world over that are struggling to adapt to the challenging times brought by the Coronavirus but also media giants. Social distancing, staying indoors, and working from home have pushed the demand for internet services and made people look for online sources of […]