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PPC, or Pay-Per-Click ads and Display ads are paid search engine marketing strategies that are highly effective means of targeting and converting new customers. PPC is a search engine marketing strategy of buying listings on search engines.
What is the future of PPC campaigns? Will they be worth marketing dollars and efforts? Google would say yes. Throughout 2017 Google AdWords made updates to benefit its paid search customers and the this year only brings more improvements. According to a report just released by Hanapin Forum, The 2017 State of Paid Search, businesses […]