Six reasons why we prefer to work with Shopify and why Shopify might be just right for you.
Shopify is an all-in-one e-commerce solution that competes with similar vendors like Jimdo, Wix or Bigcartel. It can also be a real alternative to self-hosted systems like WooCommerce, Magento or Shopware.
Whether Shopify is suitable for you as a system, depends on many, even economic factors. To make your decision a little easier, here are some of the benefits of the system and why we prefer to work as an agency.
Since the medal also has a downside, of course, take a look at the disadvantages of Shopify.
1. Easy and Quick Entry
Shopify is comparatively fast and above all cost-effective. The Admin Interface is clear enough to give beginners a quick start, but leaves experienced users with enough options to sell professionally.
Product and content maintenance is a real treat compared to Magento. Existing product data can also be quickly read in * .csv format.
Employees or teammates can work with their own accounts in parallel at the shop.
2. Payment Providers / Payment Gateways
All the common payment providers and methods are supported, such as:
- Amazon Payments
- Fast Bank Transfer
A complete list of payment providers can be found here.
3. Integrated marketing tools
Also on SEO level Shopify is very solid. The code (of most templates) is duly met and the URLs are clean and readable. Shopify has a blogging feature for content marketing.
With the relatively newly introduced “sections”, lively product descriptions and storytelling can also be realized on the product level.
Also, many popular marketing and analysis tools are easy to connect, such as:
- Google Shopping
- Google Analytics
- Facebook Store / Facebook Pixel Tracking
4. Expandable Through Apps
While Shopify has a very good standard workflow of its own, it can be extended via so-called apps. Thus, for example, activate various SEO tools, print invoices and delivery notes or integrate a live chat.
5. Guaranteed Safety and Maintenance
Security radiant issues, such as regular system updates, SSL encryption or PCI certificates, hosting and server maintenance, are completely on the side of Shopify – or on their servers and thus no longer on the to-do list of the shop owner. Even server failures or unavailability of your shop is very unusual due to the broad server network of Shopify.
For example, Shopify has:
- SSL encryption
- PCI compliance
- Good servers
- Regular security updates
6. Good, Customizable Design
And last, but for us as a design office, of course, almost the most important point: Shopify themes can be individualized on a high level and programmed on a professional basis.
The templates offered in the Shopify theme store are subject to a strict quality control and have a relatively high level of design – so it is quite possible to use a standard template to create a good-looking shop that matches your own brand.
Shopify is based on a very flexible template engine which allows us to make templates as free and programmable as we would with a static web page.
- The optimal design according to a corporate design
- The optically seamless integration of a shop into an existing website
- 100% customized templates
Shopify allows you to set up your online store easily and cost-effectively. It has good usability for your customers as well as for you and your team. Payment providers and popular marketing tools are easy to connect and expand the system through apps. In terms of design, Shopify has good themes, but the design can also be professionally adapted or completely customized.
Thus, from our point of view, Shopify is ideally suited for:
- “Smaller” online shops with a manageable product portfolio
- Beginners in the field of e-commerce
- Brand-oriented dealers with their own products that have high demands on the “look and feel” of their shop
Easy and Quick Entry
Payment Providers / Payment Gateways
Integrated marketing tools
Expandable Through Apps
Guaranteed Safety and Maintenance
Good, Customizable Design
Please let us know in the comments below if you agree with our list of Shopify benefits and if you have any other idea to add :).