SEO 101 – A Beginner’s Guide To SEO

What is SEO and what does it mean for your business?  According to, SEO, or search engine optimization “…is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).”

We know from personal experience that internet users typically click on a link on the first page in the search results, so where your site ranks in the SERPs is of utmost importance to your online success.  Basically, the higher you are in the organic search results, the more traffic you will receive, which will ideally lead to conversions.

Here is an interesting table dissecting SEO and its components. SEO table

Read on as we demystify some of these SEO components so they make more sense for the beginner.


The foundation of SEO is keyword research.  You have to know what search terms your customers are using. Google AdWords is a great keyword tool.  Additionally, you might simply try evaluating the competition.  How do you rank compared to the competition based on different keyword combinations.  Keyword research should be the first step as you begin your SEO efforts.


In 2013, content will continue to be king, especially in light of Google’s Panda and Penguin updates.  Your site has to have great content to be ranked highly in the eyes of Google.   Here are a few content tips to get you going:

* Blog as frequently as you can.  Monthly blogs won’t do much for your SEO, but weekly postings will.  Your blog should include keywords and topics that will interest customers.

* Add photos and videos to your site.  You don’t have to be a pro here; you can take your own short videos and photos and use them on your site. Be sure to use keywords in the meta tags and descriptions of media and post on social sites to increase SEO.

* Add new pages to your site regularly.  Google loves great content, and the more the better. Consider adding a Q&A page as you receive pertinent questions from your customers to showcase expertise.

Link building

Relevant links for search bots will help customers find your business.  As you add links, be sure to use keywords in the anchor text to help search bots.  Inbound links can be more difficult, but they will come with great content.  Suppliers and others you do business with are other great sources of inbound links.

Social Media

Make sure to actively post on social media platforms such as Facebook, Twitter, Google+ and LinkedIn.  Regular social media postings draw customers to your site and boost SEO ratings when content is shared.

It is difficult to put SEO in a nutshell, but we’ve made our best effort to demystify some of the components of SEO.  If you incorporate these strategies, you will be off to a great start in optimizing your site for your business. If you want to learn more or need expert advice, Contact Us for SEO and other digital marketing needs.

Alex D.

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