New and Enhanced Bing Webmaster Tools

Microsoft’s Bing officially announced new and enhanced webmaster tools in its latest blog post. Published on 29th July 2020, it said that the team was working on the updates since February.


The key principles behind updating the portal are to enhance the performance of the tools, provide flexibility to the users, and to revamp the user experience to make it more user-friendly. As an example, Bing mentioned in the blog that it grouped 47 navigational links into a cluster of 17 links making it easier for users to get information about search results & rankings.

Key takeaways from the new Updates

New SEO tools

In addition to the existing tools, the following three tools are introduced within the new portal.

i. URL inspection: This tool allows you to detect indexing issues because of crawl. It’ll also provide an insight to the users who aren’t following Bing Webmaster Guidelines.

ii. Site Scan: An audit tool that scans the website to test common technical SEO issues. In this way, users can improve the performance of their websites at Bing and other search engines by removing those issues.

iii. Robots.txt tester: The robots.txt file, also referred to as the robots exclusion protocol or standard, is a text file that tells web robots which pages on your site to crawl. It’s a great tool that enables you to spot misconfigurations in the robots.txt.

Enhanced tools

The following tools are enhanced as part of the effort to boost user experience.

i. Backlinks: A backlink is a link created when one website links to a different. It’s a very important tool for SEO because when one website links to another, it means the content is noteworthy. High-quality backlinks can help to escalate a site’s ranking position and visibility in search engine results.

ii. Keyword Research: It is a method of finding words and phrases that people use in search engines in order to optimize content. Improved keyword research tool would help webmasters to get their websites to rank better on search engines.

iii. URL Submission: Bing has also eased URL submission via its WordPress plugin allowing to get users’ content indexed automatically and quickly by just installing the plugin.

iv. SEO reports: This tool is enhanced to produce a more robust classification of issues.


The Bing Webmaster Tools provide many features that can be accessed by webmasters after they verify the ownership of their websites using methods such as MetaTag verification, adding CNAME record to DNS entry, XML verification, and DomainConnect. By introducing new features and enhancing existing ones, it allows the webmasters to enhance their website’s performance.


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