How to Integrate Facebook & Twitter With SEO & PPC

This is the final part of the 3-Step SEO, PPC and Social Media marketing integration strategy that we introduced last week. Here are the other two blogs in case you need to catch up:

  • 3-Step Guide to Inbound Marketing: SEO, PPC & Social Media
  • How To Choose The Best Keywords For Search Engine Marketing Campaign

Adding a social media component is an important part to your overall marketing mix. In addition to the marketing value that social media sites have in of themselves, it is fact that social influence is a ranking factor for the search engines and will become more important going forward.  Sites like Facebook and Twitter have revolutionized mass communication, so it’s time your business joined the conversation.

Here are 5 ways to use Facebook’s marketing tools:

  1. Pages – Creating a Facebook page is your opportunity to connect with and engage your potential customers.  Posting unique valuable content that engages your customers will help build your brand and a  loyal customer base.  Hint – Contests are a fantastic way to get your fans excited and involved.
  2. Ads – With Facebook ads you can easily reach your target demographic by specific characteristics such as age, location, interests, and more. Hint – create a campaign with a message that speaks to the interests of women and a different campaign that speaks to men for higher conversion.
  3. Sponsored Stories
  4. Platform
  5. Landing Pages

Using Twitter for Business:

Twitter offers four different ways to advertise through promoted tweets, promoted trends, and promoted accounts. These are mainly for companies with big marketing budgets, not small businesses. If you’re advertising on Twitter with a minimum monthly budget of $5k – 10k, you’ve got access to their analytics tools. For the rest of us, we’re using a number of free and cost-effective tools to measure effectiveness on Twitter.

  1. Bit.ly – a tool that allows users to shorten a long URL, share it and track the resulting usage. Use this tool to send people back to your website and measure which topics and types of tweets get the most attention.
  2. Hootsuite Pro – a web-based online brand management tool that publishes to social sites, such as Facebook, Twitter, LinkedIn, and Foursquare. You can set up bulk messages in advance and monitor your keywords by paying a few bucks for the PRO version.
  3. HashTags – Go back to your list of helpful keywords and hashtag them in your tweets. Be careful not to overdo the hashtags, because it can interfere with your message.

FYI: 3 Twitter Mistakes that Lead to Unfollows

A well-rounded inbound marketing mix is by far the most effective strategy when marketing any business.  Your customers find products and services differently, some through actively searching for a product or service on search engines, others through reviews and product recommendations on social media, and some of them might just remember that interesting blog post they read a few months back.  By using this multi-channeled approach you’ll be sure your reaching all those customers and not leaving anyone out.

Alex D.

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