Whenever it was asked from a businessman or a company about what they want more from this world, the answer was usually the same; “more clients” and with businesses and shopping shifting online these days, websites have become one of the most influential factors for a business in both online and offline markets.
Setting up a credible website is not an easy task. Building an effective landing platform for your clients in an online market is a challenging process that requires both money and exertion.
Creating a website is one thing but running and maintaining it is, without any argument, one of the most technical and problematic tasks. Especially since Google updated its ranking system with new and a more demanding set of requirements and algorithms. If you are looking to place your website in the top results, you need to have complete insight about the health and current status of your website.
Wondering how you’ll know about that?
Let’s shine some light on how you can get an idea about the current health of your website.
Factors That Directly Affect Your Website
Generally speaking, a healthy website is usually a website that ranks up on the first page of Google’s search results and has targeted audience traffics.
There are a lot of ways by which an individual can check the health of his website in this context. The most widely used and up-to-date method of doing so is the SEO check. This should be performed at least once every six months to rule out any problems regarding SEO content of your website; the keywords, main articles, landing pages, etc.
The Role of SEO
SEARCH ENGINE OPTIMIZATION or SEO is a complicated thing and almost everyone misunderstands the concept.
Think about it as a score that is different for every website. Google, on the other hand, uses this score to display your website at a specific position on its search results when a search term related to your content is typed in the search box.
REMEMBER: Google regularly updates its ranking algorithms. So, it is highly unlikely for your website to be in the same spot whenever the algorithms or your website itself, updates.
SEO audit is a process in which your website is analyzed in-depth with the context of total SEO content. The aim of this process is to obtain necessary data about the current standing of your website and then use it to identify areas of improvement, potential flaws, and suggest an accurate content strategy.
Things to Maintain for A Healthy Website
Checklist the following few items to maintain the health and necessary traffic on your website,
The first thing to test whenever you want to see how well your website is doing is to check its loading speed. The check is very simple and you can even do it yourself if you want.
Simply go to the homepage of your browser and open your website, note the time it takes to open and boom, that’s it. Note that external factors like Webhosting, servers, and ISP’s can also affect your website’s loading speeds.
Now, loading speeds directly link to the ranking of your website on Google. The loading speed of a website can be optimized significantly by disabling ads, extra animations and improving visibility. While you might want them to be as low as possible to be ranked higher in the search results, you also want them to be as optimized as possible to maintain a positive impression on the individual visitor.
Meta descriptions or Meta-tags are one of the very first things people will see even before clicking on your website’s link. They are the descriptions that contain the specific keyword upon which the search terms by the visitor and the content of your website is based.
Meta descriptions provide the first few lines about a certain product or service from a specific company or individual. Thus, optimizing the meta descriptions can significantly increase your website’s rank and ultimately improve its health.
Make sure that none of the meta tags or meta descriptions are copied because plagiarized Meta-Info can be a huge burden for your website to carry.
The most prominent and probably the main object of your website is its content. Let it be blogs, pictures, videos, or files, the more you focus on your website’s content quality, the better your website will perform. Another thing to be noted in this context is the relatability of content to the main theme of your website.
Usually, the SEO content is included randomly in all pages of your website. The quality of your content, therefore, determines whether the site is feasible for the visitor or not. For example, if you’re running a blog that helps people in reading news and articles, you probably deal with content write-ups. Now, if the articles and text in them are grammatically, strategically, and logically well-written, you can rest assured that your website is in perfect shape.
Do not duplicate content from other websites as this will raise copyright claims and possible restrictions on your website.
You can always use checking tools for this aspect. Like COPYSCAPE is a wonderful tool for checking plagiarism and copied content.
Backlinks are the basis of SEO. Backlinking your content will always increase the incoming traffic and have positive impacts on the overall health of your website.
Where backlinks are the most targeted features in a website by the search engines, they are also a key factor in the ranking and placement of your website.
Remember to backlink with reputable and well-rated websites because just like you would not want to be associated with a group of criminals in real life, you wouldn’t want your website to be linked to a spammy one. Lest, if you do, intentionally or unintentionally, link with a spam website, you’ll be punished by Google with low search visibility and even lower ranking.
When a page or a website does not open, it gives a 404 or Broken Link error. Broken Links usually come to existence when a webpage gets deleted, moved, or redirected.
These errors are, again, a negative point for the health, traffic, and ranking of your website as search engines tend to find fast, reliable, and authentic websites for their users as fast as possible.
Moreover, users easily get annoyed if they keep hitting errors while browsing on your site.
Keywords are the most important part of your website’s content and the ultimate role players in targeting the audience for a specific genre.
Conducting keyword research before writing or developing the content is one of the few basic things you should keep in mind while you are working your way to the top results page of a search engine.
Keep in mind that new words keep finding their way into the search boxes and the keywords you initially used might become obsolete in a matter of months or even weeks. Therefore, it is recommended to use fresh keywords every now and then to keep your end of the line secure.
Refreshing Old Content
Another great technique to achieve the goal of a healthy website is by refreshing the old content.
Doing so will not only increase the search engine’s favor to your website but also make its reputation better in the online world. Mainly because the search engines like Google prefer using fresh content rather than old and rusty links. Thus, your job does not end after you’ve talked the talk and walked the walk. Updating the content is just as important as posting it.
In the end, it must be kept in mind that services like Web hosting, ISP’s, Servers are external factors that might affect the physical aspects like loading speeds, etc. of your website. Assuming that you’ve made the above-mentioned checks on your website and improved accordingly, it can be confidently said that repeatedly performing these checks will ensure the website’s perfect health in terms of ranking and visibility.