How Coronavirus is shaping the PPC and the Digital World

PPC Campaigns Come to a Halt for Some

Little doubt now remains about the coronavirus impact on the lives of millions of people across the world.

Not just daily life, in general, but economies have been affected by the virus.

The waves of Corona impact haven’t spared the PPC industry either.

According to a PPC industry expert, the last few days have seen a large number of PPC campaigns being suddenly stopped.

Though a large number of industries have been affected, the worst hit is the travel domain which earlier saw bookings 6 months to a year in advance of the travel.

Other industries that have suffered setbacks are car dealerships, event venues, F&B among many others. 

However, just as some industries are slowing down the PPC campaigns, others don’t seem to be much affected by the coronavirus. For them, it is business as usual.

We hope the ones affected will also recover soon with their businesses back in full swing.

Google Updates Changes in Businesses due to Coronavirus

The ever-so-responsive Google is doing its best to keep users updated about changes in business operations as a result of the Coronavirus outbreak.

In a Company Announcement Google’s CEO, Sundar Pichai shared the steps the Search Engine is taking to keep all information on Search and Maps updated as businesses have made changes to their operations.

Google’s AI Assistant: Duplex

Duplex is helping Google reach out to businesses to update all information. It helps “to confirm their updated business hours, so we can reflect them accurately when people are looking on Search and Maps.” 

Though Duplex will speed up the verification process, there might still be information that may fall through regarding restaurant timings or, take-away and delivery in the aftermath of the virus. 

Nevertheless, the step is important in serving the right information to users in the new scenario.

Another important feature to be introduced is that of training its automated and manual review systems to identify misleading information on healthcare locations.

All in all, the intent behind providing accurate information, especially with regards to healthcare, will help users have access to accurate local data and reduce panic purchases.

 

Selina

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