The first step in creating any solid link building campaign is finding potential link partners with sites that are relevant to your business. One of the best ways to find these potential partners is by using search operators for Google.
Google search operators are words or symbols that tells Google what type of results to include in the Search Engine Results page. Here are some Google operators and what results they would bring back
- intitle:Keyword – restricts results to pages containing the keyword in the title. Ex: intitle:”dog training” would only bring back only results with “dog training” in the title of the page (the clickable blue link in the result)
- inurl:Keyword – restricts results to pages containing the keyword in the title. Ex: inurl:”dog training” would only bring back only results with “dog training” in the url of the page (www.dogtrainingexperts or www.dogtrainingonline.com)
As you can see using these google search operators when performing a search can help you find websites containing content that is relevant to your business. Now your job is to go out and get links to these websites. Some of these links will be easier to get than others. For instance if you find blogs using these keyword search operators you could either comment on a post within the site or approach the owner of the blog and see if you could write a guest post for them and include links to your site. If you find forums using these search operators in Google, you can create profiles and create signatures with anchor text links pointing back to your site.
In our next post we will talk about using search “footprints” that will help you actually find these sites that make it easier on you to get links from like directories, blogs, and forums, so stay tuned it’s gonna get good.