Google announces New Ways to support Black-owned Businesses

Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. ~Marco Bizzarri

This quote from the CEO of Gucci is a perfect illustration of the efforts recently initiated by Google to extend their support for black-owned businesses. Google has initiated three ways to support black founders to grow their businesses in the digital domain.

Black-owned businesses operating in the U.S. can add a ‘black-owned’ attribute to their verified business profile on Google. By doing so, customers can find and extend their support to the black community. They can also benefit from Google’s digital skills training program which provides training to the underrepresented entrepreneurs so that they can grow their businesses.

Furthermore, an inaugural class of Google for Startups Accelerator for Black Founders is announced to equip them with the requisite training and support.

Increased inclusiveness with Google’s Search and Maps

Google highlights identity attributes that are featured on merchants’ official business profiles. It introduced the women-led attribute to promote and support women’s participation in the corporate world. Just recently, a new attribute is added through which customers using Google Search and Maps can see a particular business is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their business profile with others looking for similar products.

Digital Skills training for Black-owned Businesses

With a commitment to train more than 50,000 black-owned small businesses, Google is also adding this attribute to its training curriculum. Through the “grow with Google Digital Coaches program”, black-owned businesses can benefit from the skills essential to run a business successfully. The program will also provide them with free mentorship, networking, and workshop opportunities.

Google for Startups Accelerator for Black Founders

The company has announced that it will start its first class of “Google for Startups Accelerator” with 12 high potential Seed to Series A tech startups based in the U.S. These black entrepreneurs will receive training from Google and industry experts on technical challenges, business growth, and outside investment opportunities to help them reach the next level.

The Head of Google for Startups in the U.S. states that “I have the privilege of continuing to work with Black entrepreneurs. Today’s updates are a part of our company-wide effort to support Black-owned businesses through products and meaningful partnerships. It’s my hope that this attribute and Google’s tools and training can serve as additional resources for Black-owned businesses and the people who support them.

To know how to add a Black-owned Business Attribute, click here.

Related: Leverage the Power of Google My Business to Boost Content & SEO


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