Update: Google Adwords is now been called Google Ads!
When it comes to pay-per-click advertising with Google, you have two options: Google Adwords OR Google Adwords Express.
What’s great about Google is that the customer service reps are very helpful and will walk you through the process of signing up.
Adwords is for the more experienced Internet marketer, who wants more control over campaigns. Adwords allows you to pick your keywords, daily budget and how much you to pay per click.
Here’s a simple breakdown comparison of the two:
AdWords Express Adwords
FREE NO NO
REQUIRED NO YES
PAY ONLY FOR
CLICKS YES YES
CONTROL YES YES
CONTROL NO YES
ADS ON GOOGLE
SEARCH AND MAPS YES YES
ADS ON GOOGLE MOBILE
SEARCH AND MOBILE
MAPS YES YES
ADS ON GOOGLE PARTNER
SITES NO YES
MULTIPLE AD FORMATS
DISPLAY AND YOUTUBE NO YES
ABILITY TO TARGET ADS
GEOGRAPHICALLY LOCAL ANYWHERE
Adwords Express is a nice place for novice Internet marketers to start off with pay-per-click ads. There are many benefits to Google Adwords Express, there’s one in particular that we’re especially excited to share as a main reason for not abandoning pay-per-click campaigns.
Adwords Express is the simplest way to get stated with Google Adwords search marketing.
With Proximity Location, Ads Reaches Customers In Your Area
Adwords Express uses proximity targeting to show your ad to people physically located near your business. In Adwords Express, the default radius is 25 km and cannot be changed, but Adwords offers more freedom with this tool.
Where AdWords Express Ads Are Placed
Ads can appear in Google.com above or next to the search results or on Google Maps above the search results in the left hand panel. PPC ads do NOT appear in the organic search results, which are controlled by SEO, nor will they affect your ranking.
How to Get Started
First, you’ll need a mailing address. Even though a website isn’t required, it does seem like it would be a logical way to increase visitor lead conversion, doesn’t it? Websites aren’t mandatory, but are an integral part of a larger content marketing strategy that will increase your overall chances of moving up in search engine rankings.