Facebook Marketing Course Malaysia –
Module 2: Intermediate
MediaNovas offer 3 modules to its Facebook Marketing courses that cater to different competency levels – beginner, intermediate and advanced. Each course is approximately 6-7 hours long and covers a variety of Facebook topics and tools to help businesses expand their reach in building brand awareness and generating sales.
In Module 2, we will have a more in depth look at Facebook advertising. Serious business owners who wish to grow their business on Facebook will learn how to properly apply the various types of Facebook ads to achieve their goals at different stages of their marketing funnel.
Participants will also learn how to identify and target the right audience using more advanced tools, as well as implementing re-targeting tool to maximize conversion. Facebook pixel is a powerful tool that no serious marketers or business owners should ignore.
This course is especially useful if you are planning to seriously incorporate Facebook marketing in your marketing campaign (as you should). With this course, you will be able to plan your campaign and launch your Facebook ad campaign from start to finish.
Module 2 – Growing Your Business Through Facebook Marketing
- Introduction to Facebook
- How can you market on Facebook?
- The fundamentals of the marketing funnel
- Growing big with Facebook advertising
- Finding your audience on Facebook using custom audience and other tools
- Setting up Business Manager
- Introduction to Ads Manager
- Setting up ad campaigns
- What is an ad account
- What are pixels
- The many objectives of Facebook ads
- Creating Facebook ads
- Resources for your ads
- Using ecommerce platforms to sell your products
- To properly plan and manage Facebook ad campaign.
- To set up and learn about Business Manager to organize and manage your Facebook assets effectively.
- To identify, target and retarget your audience to maximize conversion using various audience tools and pixel.
- To learn about various tools and resources you can use to create better ads for your business.
- To reach a wider audience and generate more sales with effective Facebook ad campaigns.
- Business owners
- Sales and marketing personnel
- Event organizers
- Online marketers
Students need to bring their own laptop.
Course Booking (Intermediate)
- Trainers: Selina Stephen
- Session (days): 1
- Duration (hrs): 7
- Level: Intermediate
- Age Group: 18 years old and above
- Additional Note: Students need to bring their own laptop
- Venue: 699, Jalan Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur