Facebook Marketing Course Malaysia – Module 1: Beginner
MediaNovas offer 3 modules to its Facebook Marketing courses that cater to different competency levels – beginner, intermediate and advanced. Each course is approximately 6-7 hours long and covers a variety of Facebook topics and tools to help businesses expand their reach in building brand awareness and generating sales.
Module 1 talks about the impact of social media on consumer purchasing behaviour and the roles they play in all of your marketing strategies. Here participants will learn the basics of Facebook marketing, from setting up of business pages to understanding the different types of Facebook advertising objectives to start driving brand awareness and sales. This course will also be covering some fundamental of effective copywriting as well as some tips for product photography that work.
This course is especially useful if you are relatively new to Facebook marketing and would like to build a solid foundation in managing your Facebook marketing as part as your company’s marketing campaign.
Module 1 – Basic Social Media and Facebook Marketing
- Introduction: The mobile world and its transformation
- What is social media and its importance
- Understanding the many social media platforms to grow your business
- Getting started on Facebook – Creating your business page
- Basics of marketing funnels and why it should be ignored
- Drive awareness and sales through Facebook
- Learning about Facebook advertisement
- Using the different Facebook ad objectives to achieve your marketing goals
- Identifying audience through various tools
- The principles of copy writing
- Basic photography for social media
- To understand the functions of each social media platform to take full advantage and optimize reach and growth.
- To learn the basics of Facebook marketing and how to use Facebook advertising effectively at any stage of your marketing funnel.
- To identify and target the right audience for better conversion.
- To learn the basic of copywriting and product photography.
- Business owners
- Sales and marketing personnel
- Event organizers
- Online marketers
Students need to bring their own laptop.
Course Booking (Beginners)
- Trainers: Selina Stephen
- Session (days): 1
- Duration (hrs): 7
- Level: Beginner
- Age Group: 18 years old and above
- Additional Note: Students need to bring their own laptop
- Venue: 699, Jalan Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur