Daily SEO News 27th Jan 2020

SEO Updates 27th Jan 2020

As we near the end of the first month of 2020, here is some advice from the Google web master, John Mueller on how to strategize your site for high ranking pages.

Is Your Site Structured to Allow its Pages to Rank?

In an interview John Mueller, from Google, explained the impact, site structure can have over the findability of a web page and its ranking.

Explaining the importance of organizing information or, web pages on a site to make it easily accessible to users, Mueller compared the two widely used site structures – Flat, and Taxonomical and the impact they have on page ranks.

A Flat Site Structure

This kind of site structure has all its pages a click or two away from the home page. While this makes all of the pages easily findable by the search engine, it also makes it difficult for the crawlers to understand what the page is all about since pages from the same category are not clubbed together. 

Not just this, site visitors also end up having a less than perfect experience trying to find information.

A Taxonomical Site Structure

As the name suggests, this structure refers to a site architecture where pages related through common information are categorized together and further sub-divided to get to more specific topics within that information head.

This makes the site structure easily understandable by users and search engines alike.

Which is better of the Two Site Architectures?

While the former is easily findable for search engines, remember that it happens at the cost of a user friendly site structure.

On the other hand, the latter structure is a breeze for site visitors when they come looking for some specific piece of information. It’s like looking for a title in a well-organized and well-indexed library. 

Similarly, search engines which are nothing but programmed algorithms find it easier to understand the contents of a page when they are categorized according to topic.

Site Architecture and Page Rank

It’s a known fact that home pages of sites are crawled most often as they are most linked to.

Also well-understood is that, pages linked to home page are important. 

It is therefore intuitive to think that, a flat structure may be most feasible for allowing important pages to rank. But, in reality that’s not how it is.

Since, pages on a site have a hierarchy of importance it is imperative to signal the same to the search engines. A flat structure prevents this from happening.

This is why a taxonomical structure is a winner, hands down, as it combines the ease of finding information that stems from the categorization of information while also signalling important pages to the search engines.

Some great piece of advice from the veteran web master there!

 

Selina

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