SEO Updates 21st Feb 2020
1. It’s Time to Examine the Nofollow Links in your Site
Because, the second part of the update that Google announced back in 2019, as to how nofollow links are treated, is going to take effect on 1st March 2020. That’s exactly a week later!
The two-part update that was announced in the later part of 2019 has partially been rolled out and the second part, that affects crawling and indexing of nofollow links, is scheduled for 1st of March.
What’s the Update about?
As opposed to the current practice of not crawling the nofollow link, from 1st March, Google will take the nofollow links as a hint for the purpose of crawling and indexing.
In Google’s words,
“For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020.”
How can You Prepare for this Better?
- Though we can’t really predict if this update will bring any changes in rankings but it is always good to keep a watch.
If you perceive your rankings moving across the SERP post 1st March, then the update could be to blame.
- The purpose of nofollow link is to keep certain pages such as customer profiles or, login pages from being crawled and indexed.
But if you have used the nofollow links for keeping Google away from any other kind of pages then, it’s time to take a serious relook.
Use of meta robots noindex directive, and other such robust methods can prevent Google crawlers from accessing these pages. These are the legit alternatives to nofollow links in these cases.
2. Google Set to Introduce Image License Metadata in Google Images
If you too have images on your websites, specifying image license information can allow displaying a Licensable badge on image thumbnails in Google Images.
Though this feature isn’t available as yet, you can add metadata in advance to ensure that your images are eligible when the feature is made live.
What Purpose does this Change Achieve?
The new feature informs users that license information is available for the image and also provides a link to the license in the Image Viewer which, in turn, offers more details on how the image may be used.