SEO Updates 12th Feb 2020
1. Bursting SERP Analysis Myth: Long-form Content wins SERP Rankings
Life as an SEO specialist can be difficult! Customer expectations mounting two and a half times Mt. Everest coupled with dynamic nature of the industry can sometimes push SEOs to come up with some quick fixes to rank higher.
One such quick fix, formulated in some desperate hour, has been doing rounds of the SEO community for quite some time now.
The Perfect Word Length to Rank High
A cursory analysis of the content ranking on top of the SERP has led many to believe that there is an optimum word length for content to be able to attract the search engine’s attention.
Correlation between word count and rankings has also hinted that longer pages tend to attract greater number of links.
In fact, these studies that were conducted way back in 2012, since when the SEO practices have tossed and turned a hundred times, are still worshiped as an SEO Bible and have many believers to this day in 2020.
What the Veteran Webmaster Says…
But finally the word is out from John Mueller himself on the word count for the high ranking content.
The truth is that content that ranks high up on SERP have NO IDEAL WORD COUNT!!
And.. if you don’t believe us, here is what the expert has to say..
In a tweet with a humorous touch, Mueller debunked all myths surrounding correlation between length of content and its ability to rank high.
Content that ranks high has not just found relevance with Google but, has first been relevant to users. After all, the Web Titan’s aim is to serve relevant content for each query irrespective of the word count.
So next time you publish content, worry not about its length but focus on the relevance to the topic and how well it serves users’ interest in the subject.
2. No Benchmark for Crawl Budget, says John Mueller
Responding to a query on a Reddit thread from an SEO, John Mueller clarified that there is no benchmark number for the crawl budget. So, don’t aim for specific numbers if you want to boost your crawl budget.
However, this does not discount the fact that sites can be, and should be optimized for a better crawl budget.
So here are some ways for you to improve your site’s crawl budget
- Allow Crawling of Your Important Pages in Robots.Txt
- Watch Out for Redirect Chains
- Use HTML Whenever Possible
- Don’t Let HTTP Errors Eat Your Crawl Budget
- Take Care of Your URL Parameters
- Update Your Sitemap
- Hreflang Tags Are Vital
3. Google Posts Rejection Resolved
Local SEOs were in for a shock last week when their Google Posts were rejected. Not a handful but in bulk, these Google Posts faced mass rejections from the Search Behemoth and it was attributed to either a bug or, stricter guidelines surrounding images in the Posts.
However, the unrest around the topic was put to rest yesterday when Mike Bluementhal tweeted that a ‘fix’ made live would allow new Posts to be published as usual.
What SEOs now need to watch out for is duplication, in case their Posts from last week also published in addition to the new ones.