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Home / SEO
Google’s May 2020 Algorithm
SEO, SEO News

Google’s May 2020 Algorithm Update Rolls Out

May 06, 2020 | By Selina

If there’s something that thunders through the COVID-19 din and reaches every corner of the world, it is a Google Algorithm Update. Its royal entry amidst the pandemic has grabbed the attention of the SEO industry. While the whole industry had been hoping that the Update would occur at a later time once the COVID-19 […]

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Cloaking seo
SEO

Cloaking, and How Much of it Does Google Allow?

Apr 15, 2020 | By Selina

Cloaking is an SEO practice in which two versions of content exist. One is for the web crawlers and the other for the site visitors. As can be guessed, cloaking is a strategy to improve a site’s ranking. However, Google has had a clear stand on it. The Search Engine sees it as a pure […]

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google hangout
SEO

A Peek into this Week’s Google Webmaster’s Hangout, 9th April

Apr 14, 2020 | By Selina

1. Launching a New Site? Here’s What John Mueller has to Say In a recent Google Webmaster’s Hangout held on April 9th, John Mueller shared some advice that can help new websites. The advice came in response to a question from a site owner concerned about the lack of query data in the Search Console. […]

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seo declining marketing budgets
Marketing, SEO

Budgets Decline, Marketing Strategies Veer but SEO is Here to Stay

Apr 09, 2020 | By Selina

At a time when economies across the world are in doldrums and job security unsure, Search Engine Optimization is securing a firmer place in the marketing kitty. According to a survey conducted by the Conductor, SEO will be the primary focus for marketers amidst the downturn. The survey elicited responses from 317 respondents across a […]

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Google Vs. Foundem
SEO, SEO News

Google Vs. Foundem: End of Search Engine High-Handedness?

Apr 08, 2020 | By Selina

It wouldn’t be an exaggeration to say that taking a peek into the Google Search algorithms is a dream that every SEO professional nurtures.  But, wouldn’t it be unfair if just one SEO has an undue advantage over others with access to information that’s otherwise privy to only a few? It seems like that’s the […]

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SEM, SEO

SEO Vs PPC: The Discussion Continues

Apr 04, 2020 | By Selina

SEO or SEM has always been a somewhat difficult question to answer for business owners and marketers. While both offer the same ultimate result, resource allocation between the two has always been a concern. While the concern always rode high on the minds of experts, it has occupied center stage in these changing times. To […]

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