SEO or SEM has always been a somewhat difficult question to answer for business owners and marketers. While both offer the same ultimate result, resource allocation between the two has always been a concern. While the concern always rode high on the minds of experts, it has occupied center stage in these changing times. To […]
These are tough times for all businesses. Amidst lockdown and subdued customer interest, it is a challenge to keep them engaged and updated. Here are some communication strategies and tips that local businesses can follow to maintain customer interest. 1. Inform Customers Using your website to inform and update customers about the precautionary measures you […]
Every cloud has a silver lining. No, we are not trying to sound hopelessly hopeful amidst the health crisis. But, it is a fact that a lot of marketing agencies, across the globe, have realized the true potential of their teams in these times of remote work that calls for results sans supervision. While agencies […]
It’s not just the general public, the health workers, and the Governments the world over that are struggling to adapt to the challenging times brought by the Coronavirus but also media giants. Social distancing, staying indoors, and working from home have pushed the demand for internet services and made people look for online sources of […]
It’s no news that businesses and consumer behavior have seen a major shift under the impact of the coronavirus. While some businesses have flourished, others have suffered a slowdown. Here are some emerging trends and search behaviors that were shared by Alexis Sanders, Senior SEO Manager at Merkle, in a video chat with the Search […]
Stricter Google Search Policies in the times of Coronavirus COVID-19 has adversely affected businesses world over. This can, at times, cause e-commerce players to place misleading ads to capitalize on the vulnerable situation. In a bid to stall all such efforts, and to protect consumers from misinformation regarding COVID-19, Google announced that it would block […]