The latest version of Google Analytics called the Google Analytics 4 is now live and gives web masters finer insights, better integration with Google Ads, cross-device customer data analysis, and granular controls. Here’s what you need to know about this futuristic web analytics platform. What is Google Analytics 4? If you recollect, not too long […]
As a webmaster, you do everything possible to create a stellar impression on your online customers. And why not? The look and feel of your website is an online reflection of your business. It can make or break the way your lead feels about your business and affects the conversion rate. This is why a […]
In a yet another step towards providing authentic and reliable search results, Google has launched its Local Trust Pack services in local advertising. The green checkmark next to some of the search results is the new norm and is a symbol of trust for customers. The greenbadge is displayed next to advertisers that participate in […]
Google, in its official blog, announced its support to the shippingDetails schema markup. This will display shipping details in Google Search results. It looks something like this: This is an attempt to connect customers that come to Google searching for information with best products, brands, and retailers. These shipping details will display in the overview […]
Google has always been receptive to voices from web users of all hues and walks. In a yet another step to add more transparency to the use of images found across the web, Google has introduced the ‘licensable tag’ to images. Image owners who prefer licensed usage of their images can indicate their preference and […]
What is Meta Description? An important task of SEOs is to integrate techniques through which a website’s content could be optimized. One such technique is creating the right meta description which doesn’t help with rankings but it can increase your click-through rate (CTR) significantly. A meta description provides a summary of what is important on […]