First things first Before you can wage a campaign, you must have an accurate, deliverable list. Check your addresses for accuracy, know your bounce rate, particularly the hard bounces for incorrect emails. Otherwise you could be hurting your campaign. Have subscribers enter their address twice to confirm. Remove or re-activate inactive subscribers. Only 38% of […]
Learn 3 common email marketing mistakes you should avoid to keep your list from unsubscribing. Click here to find out more!