As if Ecommerce wasn’t on a continuous upward trajectory already, recently it has experienced yet another boom because of the novel COVID-19 pandemic. Ecommerce sales across the globe are soaring as people are forced into a lockdown and advised to adhere to the social distancing rules and regulations, prompting them to buy online more than […]
Brands and businesses, medium and small, are struggling to cope with the ‘New Normal’. Readjusting their strategy and operations to stay afloat in these tough times is taxing for any business but is especially so for small and medium businesses. At such troubled times, cognizance of the shifts in the consumer behavior can help businesses […]
Businesses large and small have suffered in different ways during the COVID-19 crisis. The worst-hit has been the travel and hospitality industry. Despite this, the industry provides ample examples of how brand communication can inspire consumer faith and confidence in the brand in times of crisis. Here we present some examples of both neighborhood brands […]
It’s quite obvious that e-commerce will continue to grow. With more and more people opting for the option to make purchases online, rather than going to a store, we are witnessing a boom in the number of e-commerce websites. This inevitably leads to much fiercer competition, i.e. a more challenging task of standing out in […]
The online market is constantly growing, year after year. For e-commerce businesses, this means more competition and a fierce battle for consumers. Yet, despite all of that, e-commerce businesses manage to thrive. Not everyone will make it, though, but the e-commerce industry wouldn’t be one of the fastest-growing industries in the word if there wasn’t […]
With regards to picking the platform for your online business outlet, the possibilities might seem endless. There’re a number of factors to consider, including: Should you sell on a commercial center or an e-Commerce platform – or both? Which features and tools do you need? Which can you safely leave behind? Can your picked technology […]