Google Analytics 4 Live Now: Here’s What’s New

The latest version of Google Analytics called the Google Analytics 4 is now live and gives web masters finer insights, better integration with Google Ads, cross-device customer data analysis, and granular controls. Here’s what you need to know about this futuristic web analytics platform. What is Google Analytics 4? If you recollect, not too long […]

How Performance Marketing Approach Is Sustainable In Digital Marketing

Anyone who owns a business knows the importance of having a stronghold online through your website. In a world where we select products and services mostly based on their online reviews, promotions of your website and products online have become an absolute necessity. Traditional digital marketing techniques include promoting your business online through various platforms […]