Mobile-first indexing has been the talk of the town for a while now. Ever since Google announced that it started experimenting to form its index mobile-first in November 2016, people have been skeptical about its launch date. Recently, in a Google Webmaster’s Central Blog, it announced that the time-frame to completely switch to mobile-first indexing […]
The Process of Improvement to Google’s Search Algorithms A detailed explainer published by Google describes how changes to its search engine are evaluated internally before making it available to its users. Danny Sullivan, Google’s Public Liaison for Search, explains the role of Google’s research team, search quality raters, and in-product experiments to enhance its features […]
Google provides a monthly summary of the activities around Google Search on its Google Webmasters’ YouTube channel. A video explaining some of the key Google Search News was uploaded on July 31st, 2020 which is specifically useful for webmasters, publishers, and SEOs. Keep scrolling to get some of the latest updates on web stories, an […]
Diversity and inclusion, which are the real grounds for creativity, must remain at the center of what we do. ~Marco Bizzarri This quote from the CEO of Gucci is a perfect illustration of the efforts recently initiated by Google to extend their support for black-owned businesses. Google has initiated three ways to support black founders […]
Microsoft’s Bing officially announced new and enhanced webmaster tools in its latest blog post. Published on 29th July 2020, it said that the team was working on the updates since February. Overview The key principles behind updating the portal are to enhance the performance of the tools, provide flexibility to the users, and to revamp […]
The most exciting marketing campaign related to social media is chatbot marketing, and it is a fantastic way to promote products and services. The most innovative form of IT services is offered by chatbots, which are the applications of artificial intelligence designed to initiate and carry on the conversation with the customers like human beings. […]