The latest version of Google Analytics called the Google Analytics 4 is now live and gives web masters finer insights, better integration with Google Ads, cross-device customer data analysis, and granular controls. Here’s what you need to know about this futuristic web analytics platform. What is Google Analytics 4? If you recollect, not too long […]
Have you well optimized your website, and soon after that, started looking for the increase in your rankings? After the initial optimization is finished after that, the metric optimizations begin. If your site is in the PageRank competition, Click-Through-Rate can be the deciding factor in who gets the top position. But before moving ahead, Do […]
As a webmaster, you do everything possible to create a stellar impression on your online customers. And why not? The look and feel of your website is an online reflection of your business. It can make or break the way your lead feels about your business and affects the conversion rate. This is why a […]
Ever wondered what makes certain snippets from websites feature on the top of the SERP while other similar ones feature at a different time for some other query? Well, post-BERT, of course, the context and the aptness of the snippet for the query is a factor for it to feature on top. But apart from […]
In a yet another step towards providing authentic and reliable search results, Google has launched its Local Trust Pack services in local advertising. The green checkmark next to some of the search results is the new norm and is a symbol of trust for customers. The greenbadge is displayed next to advertisers that participate in […]
Google, in its official blog, announced its support to the shippingDetails schema markup. This will display shipping details in Google Search results. It looks something like this: This is an attempt to connect customers that come to Google searching for information with best products, brands, and retailers. These shipping details will display in the overview […]