As if Ecommerce wasn’t on a continuous upward trajectory already, recently it has experienced yet another boom because of the novel COVID-19 pandemic. Ecommerce sales across the globe are soaring as people are forced into a lockdown and advised to adhere to the social distancing rules and regulations, prompting them to buy online more than ever before in order to safeguard their health and the health of their loved ones. The fact that the industry is gaining market value is a good thing, granted, but it’s also important to note that this surge in revenue is prompting more aspiring entrepreneurs to enter the playing field.
What this means is that there is more money in circulation, but that capital is dispersed across a greater number of competitors, meaning that you could actually stand to make less than you were making before the boom. As you might have guessed, the time has come to make a change and gain some new customers. Here are the best tips that will make your online store stand out from the competition and thrive.
It all starts with brand-building
If you’re unsure where to start, take a step back to observe your brand as a whole. Your brand is the very essence of your company, its foundation and the base for all marketing, sales, support, innovation and other processes. Without a unique brand identity to guide your decisions and set you apart from the competition, you will invariably lose yourself in a sea of competitors, all of which are trying to appeal to the same type of customers. Of course, this is no way to ensure long-term growth in an increasingly-competitive industry like Ecommerce.
Instead, you need to find ways to improve the overall brand experience by:
- Redefining and updating your core values, making sure that these values resonate with your ideal customers.
- Updating your visual identity and the way your brand expresses itself across the web. Aim for modernization and minimalism to appeal to a younger audience.
- Adopt a new tone of voice that’s more in line with your brand, your niche in the Ecommerce world, and your customers’ unique sensibilities. You want to talk in a way that makes you memorable and relevant.
This will help you rebrand quickly without wasting time or money, and it will help you attract new customers to your store while motivating previous customers to come back.
Optimize your content for search intent
There are several different stages of a customer’s journey towards conversion, and it’s important that you address the unique needs and pain points during each stage if you want to attract visitors and transform them into loyal customers. The three basic types of search intent are informational, navigational, and transactional intent.
Notice that only the transactional intent is where the customer is fully-committed to buying something, while the first two are purely educational in nature, meaning that you need to optimize and adapt your content. You shouldn’t always try to sell something, rather, you should create content for all stages of this journey in order to accommodate the needs of customers who are looking for relevant information (informational), the customers who are researching different options (navigational), and the customers who are actively comparing prices and offers (transactional intent) in order to make a quick purchase.
Capitalize on cryptocurrencies
The cryptocurrency industry has been booming around the world in recent years, and there is no denying that modern generations of online customers are trading in cryptos more than ever before. Now that people are mining cryptos and that modern bitcoin mining hardware has become more energy-efficient and productive, cryptocurrency trade has skyrocketed in various industries. What does it mean for your Ecommerce business?
It means that you can adopt cryptocurrencies as a legitimate payment method and attract an entire demographic of consumers. The companies that accept cryptocurrency not only gain more online exposure, but the thriving crypto community also pushes these brands to the top of the SERPs with positive mentions, reviews, and social proof. It’s an effective way to establish a new revenue stream and popularize your Ecommerce brand with up-and-coming generations of customers.
Focus heavily on personalization
Nowadays, you’re either personalizing your sales, customer support, and marketing processes, or you’re falling behind the competition. Long gone are the days of companies that treat their customers like yet another number in their books, as modern shoppers want to feel appreciated and acknowledged as individuals of value and substance.
What this means for you is that you have an opportunity to develop a deeper relationship with your target audience by:
- Building detailed customer avatars.
- Using these avatars to personalize website copy.
- Weaving personalization into your content, including articles, videos, images, infographics, and podcasts.
- Implementing personalization into email communication, social media interactions, direct messaging, and phone communication.
Leverage the rise of Mcommerce
Last but not least, be sure to keep a watchful eye on the Mcommerce industry. While mobile commerce is still a young field, there is no denying that it is growing every day as customers are increasingly browsing online stores while on the go.
Even if they are stuck at home during the pandemic, customers are spending time on their phones more than ever before, which means that you need to optimize your website for seamless mobile shopping. Be sure to leverage accelerated mobile pages to make your content fit on every screen size and create a rewarding shopping experience on handheld devices in order to attract the mobile demographic.
As the Ecommerce industry continues to grow and expand, business leaders need to find new ways to stay ahead of the competition. These tips and solutions will allow you to stand out from the competition and attract conversion-ready customers to your online doorstep.