The biggest mistake any website owner can make these days is to take lightly the importance of SSL certificate, especially when more and more personal information is being handled on the internet and Cybercrime is becoming more rampant.
So, what exactly is SSL?
SSL (Secure Sockets Layer) is a technology that encodes data, ensuring its security as it travels over the Internet from one computer to another. SSL creates a secure link between the website and the visitor’s browser. By ensuring that all data exchanged between the two is private and secure, SSL encryption prevents intruders from stealing confidential information.
This protects all types of data, from credit cards to email addresses, to any other information collected by the website. The SSL certificate is issued by the Certificate Authority responsible for authenticating the identity of the buyer.
Why Do You Need an SSL Certificate?
If you are selling different services or products on your website and are accepting credit cards online, SSL certificate is crucial for your website security. Four years ago, only 15% of the sites in the world used a valid Secure Sockets Layer (SSL) certificate authority while this figure had increased to around 70%.
The remaining sites do not have a certificate or have a certificate that is not recognized by a major browser such as Chrome or Firefox.
Here are some of the reasons why do you need an SSL Certificate:
- It adds to the credibility of your website.
- SSL Certificates protect your confidential information
- Protects data between servers
- Increase your ranking on Google
- Build and enhance customer confidence
- Enhance conversion rates
SSL is needed to protect your website, even if it does not manage confidential information. It ensures the privacy, integrity and critical safety of the websites and personal information of users.
Benefits of SSL Certificates
Having SSL Certificates provides various benefits and are very important for your websites. Here are some reasons why SSL certificates exist:
1. Throw out hackers
You must be very careful with phishing sites. This is almost a replica of an original site with many techniques used to encourage you to provide confidential information. It is difficult and impossible for fake sites to obtain SSL certificates. When customers are notified that the SSL certificate is not present, they avoid being victims of these fake sites.
2. Protects you from cybercriminals
SSL certificate is very important to stay safe from cybercriminals. They will identify the weaknesses of the network mainly when sending information.
You can certainly protect yourself from this mess by installing SSL certificates that are a vital way to defend against traffic attacks.
3. Build brand power
Information sent over the Internet is transmitted from one computer to another to access the destination server. With Secure Sockets Layer (SSL) certificates, your customers will see visual elements, such as the lock icon and the green address bar, indicating that secure encryption is being used. It builds trust for your brand.
4. SSL encrypts sensitive information
The main reason SSL is used is to keep confidential information sent online so only the recipient can access it. This is important because the information you send over the Internet is transmitted from one computer to another.
When you use the SSL certificate, the information becomes unreadable for everyone except the server to which you are sending the information. Making the personal information safe against hackers.
5. SSL provides authentication
Your clients will often send data through multiple computers. SSL certificate also gives authentication to your website. This means that you can make sure that you send information to the right server rather than a fraud who tries to steal your information.
6. SSL provides trust
Web browsers provide visual cues, such as the green bar or lock icon, so visitors know that their connection is secure. This means that they will trust your website more when they see these signs and they will be more likely to buy from you.
Versions of SSL Certificates
There are three versions of SSL Certificates; Domain Validated (DV), Organizational Validated (OV) and Extended Validated (EV) SSL Certificates. There are real differences between the certificates issued by the certification authorities classified as DV, OV and EV certificates.
Domain Validated SSL Certificate (DV)
The Domain Validated SSL Certificate has verified certificates in the domain registry. There are no organization credentials for these certificates and should never be used for commercial purposes. These are the cheapest types of certificates to obtain, but it is a high-risk certificate used on a public website.
Visitors to a DV Certified website cannot verify through the certificate if the company is legitimate on the site and therefore does not often trust this type of certificate. It is recommended that these types of certificates be used when there is no security interest, such as protected internal systems where customers or internal employees already have institutional trust.
Organization Validated SSL Certificate (OV)
Organization Validated SSL Certificate is trusted. Organizations are strictly certified by the real agents against registration databases of companies hosted by governments. Documents can be exchanged and employees can be contacted during validation to demonstrate the right of use. Therefore, OV certificates comprise legal business information.
This is the type of standard certificate necessary on a public or commercial site. OV certificates are compliant with RFC X.509 and contain all the needed information to validate the organization.
Extended Validated SSL Certificate (EV)
No other two types can provide greater trust and security than the extended Symantec validation certificates. It is used by most leading organizations in the world. The shift from Organizational validated to extended validated certificates enhances online transactions and builds customer confidence
That’s why it is no longer an amenity but a necessity. Sites protected with an SSL certificate with an EV display a green bar that ensures that the physical and legal presence of the company has been verified in accordance with the highest industry standards. EV certificates restore user trust for a secure website. The criteria for issuing EV certificates are determined.
Importance of SSL for SEO and E-commerce
Having SSL for data protection may seem crucial to websites that collect extremely sensitive information. While this is certainly important for securing personal information, it has become very important that all sites use such security.
It increases the security and overall ranking of your website in a number of ways. Since users are likely to reach secure domains, switching to HTTPS may increase conversion rates for your website. Getting SSL certificates adds to the credibility of a website. Google distinguishes Web sites using HTTP only as unsecured, which directs them further down the search results page.
Google has announced that HTTPS websites will rank higher than the unsecured domains. Google now prefers trusted websites because they are reliable for the user. To increase the rank in SERP, you must obtain an SSL certificate and switch from HTTP to HTTPS. In addition to providing search engine optimization (SEO) features, SSL certification also boosts customer confidence and leads to increased traffic and sales.
In the world of data security, it’s important to work with users to gain their trust. Obtaining, implementing, and using the SSL certificate correctly is one way to protect user data. Without a certificate, there is also no simple way to maintain communication between the user and an attacker’s e-commerce site.
If your e-commerce site does not create encrypted connections, your customers may not be able to see warnings about insecure SSL connections. However, there may be other warnings such as Chrome displays an alert when the user is about to send confidential information or passwords over an unencrypted connection.
Without encryption, an attacker can read passwords, credit card information, and other confidential information that a user also sends to the Web site. Certificates and SSL connections enable e-commerce sites to easily protect sensitive data.
If your site does not currently use encrypted communication, you are putting your customers at risk. SSL certificate is not very expensive and is worth considering as it prevents data breaches and lost business.
Biggest companies where you can purchase SSL
The most important part of an SSL certificate is perhaps its source. SSL certificates are issued by certification authorities, which are trusted organizations that verify the legitimacy and identity of the entities requesting for SSL certificate. Most of the web hosting companies are now providing the free SSL certificate even with their basic hosting plans.
The purpose of the certification authority is to accept certificate requests, authenticate applications, issue certificates, and manage certificate status information.
The following is a list of the world’s leading SSL certificate providers in 2020. Many of these offer a free 30-day trial.
List of the best SSL certificate providers:
- SSL Store
- Network Solutions
Google Chrome warns users every time they try to visit a website that does not have a valid certificate. Therefore, the security measure that was only associated with credit card transactions is now an essential element for all, except for obscure sites.
If you need any help with purchasing and implementing SSL certificate on your website, feel free to contact us.