1. Launching a New Site? Here’s What John Mueller has to Say
In a recent Google Webmaster’s Hangout held on April 9th, John Mueller shared some advice that can help new websites.
The advice came in response to a question from a site owner concerned about the lack of query data in the Search Console.
Query Data Improves with Increase in Impressions
The site publisher shared that the site had only received 5-10 impressions and wanted to know which queries they were showing up for.
Mueller said that it would be possible to know this only after the impressions reach a pre-defined threshold.
But for a new website that can mean a long time before one can get any concrete data.
Don’t Wait to be Discovered
Rather than waiting for impressions to gather through accidental site visits, a new website must work towards attracting some.
Just like a brick and mortar store needs to invest in a bit of publicity and advertising to get the first few customers, sites also need to take similar measures.
Now what kind of promotion works for each site depends on the niche and can only be decided by the owner. But, it is something that surely should not be missed if one wants to get the ball rolling.
As Mueller puts it, “You can’t wait to be found”. So, start advertising to gain insights on your impression.
2. Are Links from Site to Guest Posts, Good for the Site?
That’s the question an author of guest posts, who also owns a site within the same niche, asked John Mueller.
The author was worried that the guest post links may hurt his site.
Guest Posts = Unnatural Links
Mueller reminded that guest posts are unnatural links and using nofollow is the recommended practice for them.
However, they may not attract any unnatural linking penalty if the frequency of making such posts is limited. But, it is always best to make such links ‘nofollow’.
3. Best Practices for AMP URL Structure
Explaining the Do’s and Don’ts of URL structure for AMP Pages, Mueller explained that the only crucial criteria for Google for AMP pages is that, it should be in the same domain. Whether it is in a sub-domain or, a sub-directory does not matter.
So according to Mueller, URL structure should be:
- Easy to track
- Easy to monitor
- Easy to maintain
- Compatible with your CMS
- Compatible with your sever
Another advice shared by the Googler that applies to all URLs is that the URL structure should not be changed too often.
Any change in this causes Google to reprocess all URLs that can potentially impact rankings.