The holiday season is the perfect time to reflect on your company’s past digital marketing strategies and think about what you can do to bring your company to the top of the SERPs (Search Engine Results Page) in 2018. Here are some questions you should be asking yourself right now:
- How did your digital marketing strategies work for you in 2017?
- Did you lose site traffic due to Google’s Panda or Penguin algorithm updates?
- Do you have clear analytics that prove that your digital marketing budget gave you the expected ROI?
- What are your digital marketing goals for 2018?
In today’s rapidly evolving digital world, you must have a digital marketing strategy in place that draws customers to your site and keeps them there using these 6 key components:
Know who your customer is, what he or she wants and design your site to best serve them. Does your site contain content that your customers will find valuable? Creating a site that is user-friendly and has valuable content is the foundation of your digital marketing strategy.
Your website must have valuable content that is fresh and new. Google is constantly changing its algorithms with Panda and Penguin updates and the only way to avoid penalty is to have fresh, original content. Create a content plan or content blueprint to make sure blogs are organized according to a theme, keywords and targeted topics. Make sure you are blogging on a regular basis and include: videos and images to help your site rise to the top of the SERPs.
SEO (Search Engine Optimization) is the way to bring your company’s site to the top of the SERPs organically. An effective SEO strategy starts with well-researched keywords for your industry. Make sure you are using your keywords across your content, and in tags and descriptions for your videos to help your site rise to the top of the SERPs.
PPC (Pay-Per-Click) advertising has quickly become one of the foremost methods of advertisement for online marketing. PPC gives you the ability to market your company directly to customers while they are searching online. PPC advertising is a great method of advertising your company to a very targeted market.
You should be using all of your social media platforms (Facebook, Google+, LinkedIn and Twitter) frequently. Posting links and interesting information on your social media platforms will help draw customers to your site. If people find value in your content, they will share, like and +1 your topics and your company will be seen by the masses.
In today’s mobile society, you need a mobile site and an effective mobile marketing campaign to keep up with the competition. With IBM estimating mobile sales to reach 20% of online sales this year (IBM Mobile Article), a mobile presence and mobile marketing strategy are both essential.
So there you have it, 6 key components to enhance your digital marketing strategy for 2018. Easy, right? Our goal with this blog is to enlighten you, providing tips and useful information on these complex topics. Follow us as we explore the world of digital marketing. In the mean time, if you need expert advice on a digital marketing strategy for the new year, contact us for a proven plan to fit any budget.