Does your social media presence need a content facelift? Do you consistently find yourself feeling as though your updates are stale in comparison to what your peers and competitors post? Have no fear, because you are not alone. This is a common problem for B2C social media.
The truth is, you don’t have to be a rocket scientist to master social media, you just have to understand it. The problem for many business owners is finding the time and energy to come up with engaging content while managing to keep their business afloat. The simple solution would be to outsource your internet marketing and social media marketing to a reliable and experienced company (insert shameless plug here). The quick and easy solution is to read and implement the 5 simple ways to beef up your social media content, which are located below.
1) Embrace Your Funny Bone – Social media is not the proper arena for the uptight or easily offended crowd. Part of the attraction to sites like Facebook and Twitter is the sheer lack of censorship and prevalence of free speech. Twitter’s recent decision to block tweets and accounts comes as a disappointment, but other than that these are pretty much free speech zones. Use your freedom of speech to show the lighter, funnier side of your business. No one has ordered you take a serious approach to social media content. Your customers would enjoy it and they are more inclined to like a post that’s humorous. Besides, who doesn’t love a good laugh ever so often?
2) Be Visually Stimulating
A picture is worth a thousand words. Cliché, but very true. I’ve been very impressed with the way companies like Starbucks are using Instagram on Twitter. Instagram is a photo application that allows you to create interesting photo effects by adding filters. Yes, it’s another application to learn, but the possibilities are really endless if you can tap into your creative side. There is honestly nothing more boring than visiting a Facebook or Twitter page and seeing a wall with only text status updates. No pictures, no videos, no surveys or polls, just text-based status updates with a few exclamation points to liven it up. This is boring content and no one is reading it. Photos and videos are the name of the game when it comes to social media. Uploading photos to Twitter is a great way to make your profile more dynamic and capture your followers attention using something INSTEAD OF WORDS. If your customers wanted to read your words, they would email you. They’re following you on social media sites because they want to HEAR and SEE what you’re made of. So, show them.
3) Provide Feedback
Social media is a tool for two-way communication, not mass broadcasting. There are a number of opportunities for businesses to engage in two-way communication with their target market, peers, and competitors. By engaging in two-way communication, you’re showing your followers that you care and are interested in the same things they are.
SEO consultants, inbound marketers, and the business community are constantly looking for answers and input on LinkedIn. This is a great opportunity to engage professionals by offering your opinion to the mix. A few weeks of consistent answering and following up will lead to more followers in LinkedIn. This strategy also transfers to Facebook groups and random Twitter posts.
4) Discuss Industry News
Reporting the latest industry news and giving your own perspective is a great way to keep the two-way conversation going. We’ve said this before, but all of your posts should not be directly related to your business. This self-centered use of social media results in a loss of interaction and followers. The next time industry news breaks, sit down at your desk and come up with a blog post. Publish it soon, if not immediately, so that it’s timely (news is nothing if not timely). Your blog subscribers and followers will appreciate your perspective being delivered to their inbox instead of having to go search for it.
5) Poll the People
Social media is filled to the brim with opinions. Everyone has one and they are itching to share it with the world. Come up with poll topics and start polling your followers and fans at least once every two weeks. Be careful not to overdo it. Do not limit your poll topics to your industry. Create polls around social topics, popular television shows and other things that have broad appeal.