3-Step Guide to Inbound Marketing: SEO, PPC & Social Media

With so much debate about the best way to increase website visits, many business owners may feel pressured to choose one specific strategy over another.

Instead of basing your business marketing strategy off the hottest new trend in the field, we suggest using this proven formula to drive traffic to your website.

SEO + PAY PER CLICK + SOCIAL MEDIA = INBOUND MARKETING

The ultimate goal is to funnel Internet users to your website with this combination strategy approach of organic search engine optimization, pay per click and social media integration. Over the next three blog posts, we’ll go into detail about the finer points of SEO, PPC and Social Media.

1.    [SEO] How Would You Search For Your Business or Industry?

If your business name was your first thought, you’re off the mark. Think more along the lines of specific phrases that people associate with your industry. Your search terms should include nouns (the what) and locations (the where).

For example, if you’re searching for a Brazilian wax studio in Kuala Lumpur, your possible searches could be:

  • Kuala Lumpur Brazilian wax,
  • Wax studio in Kuala Lumpur,
  • Kuala Lumpur wax studio,
  • Body wax in Kuala Lumpur, etc.

2.    [PPC] Get Started With Google AdWords Today

Some folks are still on the fence about Google Adwords and the success of Pay-Per-Click as an Internet marketing strategy. To that, we say, the success of any marketing strategy is relative to other aspects of the campaign and PPC is no different.

Whereas SEO doesn’t offer instantaneous results and can sometimes take a few months to see real progress, a well-planned pay-per-click campaign can drive laser targeted traffic to your website within just a few hours. Paid search advertisements on Google are not only popular, but they’re proven to increase click-through rates.

Search engines pull in results differently for each type of result – organic and paid. In Google searches, both paid and organic results appear on the same page but are ranked by different factors. One search doesn’t impact another search, so It’s necessary to integrate SEO and PPC, because using only one won’t suffice.

3.    [Social Media] Get Social

So, you’ve got your Facebook fan page and Twitter profile set-up, it’s branded, you’ve even got a following. Job well done, but it’s not over yet. Having a social media PRESENCE doesn’t mean you’ll see an instant ROI. There are multiple opportunities to integrate SEO and PPC with your social media strategy.

Oh and all the major social networks also offer their own advertising platforms to help you drive even more traffic to your website. Facebook and LinkedIn both offer pay per click type advertisements while Twitter offers promoted tweets, promoted trends, and promoted accounts.

Stay tuned for the next blog post, where we’ll go over each approach independently and outline the step-by-step approach to integrating SEO with PPC and Social Media for your business.

Alex D.

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