Mobile-first Indexing Challenges

Mobile-first indexing has been the talk of the town for a while now. Ever since Google announced that it started experimenting to form its index mobile-first in November 2016, people have been skeptical about its launch date. Recently, in a Google Webmaster’s Central Blog, it announced that the time-frame to completely switch to mobile-first indexing […]

How Do Searches Work

The Process of Improvement to Google’s Search Algorithms A detailed explainer published by Google describes how changes to its search engine are evaluated internally before making it available to its users. Danny Sullivan, Google’s Public Liaison for Search, explains the role of Google’s research team, search quality raters, and in-product experiments to enhance its features […]