PPC, or Pay-Per-Click ads and Display ads are paid search engine marketing strategies that are highly effective means of targeting and converting new customers. PPC is a search engine marketing strategy of buying listings on search engines.
If you Google “marketing strategy for 2014” almost all of the tips you will find will be related to social media and online marketing. Does this mean that offline efforts are obsolete or unimportant? To the contrary, they are as important as ever.
Alright, so now we have a site that can convert customers, some analytic knowledge of user behavior from our Internet Consultant, and we have pay-per-click advertising generating leads for our business. What is the next internet marketing step and why? Display ads or Banner ads as they are also called, are a natural next step. […]
There are options for publishing a blog, self-hosting or using a free sign-up service that hosts it for you. The right answer is depends entirely on the business’ objectives and needs. We will explore the advantages and disadvantages of both and also discuss the two most popular blogging platforms.